Optimize WooCommerce Product Page

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### **1. Optimize Product Images**
– **Compress Images:** Use plugins like **Smush** or **Imagify** to compress images without losing quality.
– **Use WebP Format:** Since you're already using WebP, ensure all product images are served in this format.
– **Lazy Loading:** Enable lazy loading for product images to improve initial load times.

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### **2. Minimize CSS and JavaScript**
– **Minify Assets:** Use plugins like **W3 Total Cache** or **Autoptimize** to minify CSS, JS, and HTML.
– **Defer JS Loading:** Defer non-critical JavaScript files to improve load times.
– **Combine CSS/JS Files:** Reduce the number of HTTP requests by combining files.

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### **3. Optimize WooCommerce Queries**
– **Cache WooCommerce Pages:** Use **WP Super Cache** or **LiteSpeed Cache** to cache product pages.
– **Database Optimization:** Use plugins like **WP-Optimize** to clean up the database and optimize queries.
– **Reduce Post Revisions:** Limit the number of post revisions stored in the database.

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### **4. Optimize Product Details**
– **Use AJAX for Add-to-Cart:** Avoid full-page reloads by enabling AJAX for "Add to Cart."
– **Simplify Product Variations:** If you have many variations, consider grouping them to reduce the load on the server.
– **Remove Unnecessary Elements:** Disable elements like related products or upsells if they slow down the page.

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### **5. Improve Page Speed**
– **Use a CDN:** Implement a CDN like **Cloudflare** (you already use this) to deliver assets faster.
– **Enable Gzip Compression:** Compress resources to reduce their size using server settings or plugins.
– **Preload Key Resources:** Use the `preload` directive for critical CSS and fonts.

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### **6. Optimize Product SEO**
– **Add Structured Data:** Use plugins like **Yoast SEO** or **Rank Math** to implement schema markup for products.
– **Optimize Meta Descriptions:** Ensure titles and descriptions are keyword-rich and compelling.
– **Use Internal Linking:** Link to related products, categories, and blog posts.

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### **7. Enhance User Experience**
– **Enable Quick View:** Allow users to view product details in a modal without leaving the page.
– **Improve Navigation:** Ensure clear navigation with breadcrumbs and a search bar.
– **Mobile Optimization:** Test the page on mobile devices and make adjustments for responsiveness.

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### **8. Reduce Plugin Overhead**
– **Disable Unused Plugins:** Deactivate plugins that are not essential for the product page.
– **Use Lightweight Themes:** Since you’re using Divi, ensure it’s optimized by disabling unnecessary features.

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### **9. Monitor Performance**
– **Use Tools:** Test performance using **Google PageSpeed Insights**, **GTmetrix**, or **Pingdom**.
– **Resolve Bottlenecks:** Identify and fix specific issues slowing down the product page.

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### **10. Optimize Cloudflare Settings**
– **Cache Levels:** Set Cloudflare's cache level to "Standard" and purge cache when making changes.
– **Enable Brotli Compression:** Activate Brotli for better resource compression.
– **Use Page Rules:** Create specific rules for WooCommerce pages to optimize caching and speed.

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Would you like detailed steps for any of these?

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### **Step 1: Understand the Database Structure**
WooCommerce stores products primarily in the following tables:
– **`wp_posts`**: Contains product details like title, content, and type.
– **`wp_postmeta`**: Contains additional product meta (price, stock, etc.).
– **`wp_term_relationships`, `wp_terms`, `wp_term_taxonomy`**: Contains product category and tag relationships.

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### **Step 2: Write a Custom Query**
You can use the `wpdb` class to query the database directly. Here's an example to fetch products:

function custom_shop_page_query() {
    global $wpdb;

    // Query to fetch products
    $query = "
        SELECT 
            p.ID, 
            p.post_title, 
            p.post_content, 
            pm1.meta_value AS price, 
            pm2.meta_value AS stock_status
        FROM {$wpdb->posts} AS p
        LEFT JOIN {$wpdb->postmeta} AS pm1 ON p.ID = pm1.post_id AND pm1.meta_key = '_price'
        LEFT JOIN {$wpdb->postmeta} AS pm2 ON p.ID = pm2.post_id AND pm2.meta_key = '_stock_status'
        WHERE p.post_type = 'product' 
        AND p.post_status = 'publish'
        ORDER BY p.post_date DESC
    ";

    $products = $wpdb->get_results($query);

    return $products;
}

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### **Step 3: Display Products on the Frontend**
You can use this function to display the products on a custom shop page. For example:

function display_custom_shop_page() {
    $products = custom_shop_page_query();

    if (!empty($products)) {
        echo '<div class="custom-shop">';
        foreach ($products as $product) {
            echo '<div class="product">';
            echo '<h2>' . esc_html($product->post_title) . '</h2>';
            echo '<p>' . esc_html($product->post_content) . '</p>';
            echo '<p>Price: ' . esc_html($product->price) . '</p>';
            echo '<p>Stock Status: ' . esc_html($product->stock_status) . '</p>';
            echo '</div>';
        }
        echo '</div>';
    } else {
        echo '<p>No products found.</p>';
    }
}
add_shortcode('custom_shop_page', 'display_custom_shop_page');

Use the `[custom_shop_page]` shortcode to display the custom shop page.

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### **Step 4: Add Custom Styling**
You can add custom CSS for better design:

.custom-shop {
    display: flex;
    flex-wrap: wrap;
    gap: 20px;
}

.product {
    border: 1px solid #ddd;
    padding: 15px;
    width: calc(33.333% - 20px);
    box-sizing: border-box;
}

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### **Step 5: Optimize the Query**
– **Pagination:** Add `LIMIT` and `OFFSET` clauses to handle pagination.
– **Filtering:** Modify the query to filter by categories, tags, or custom attributes.
– **Caching:** Use transient or object caching to reduce query load on the database.

Would you like help adding pagination or filters to this setup?